I should rename this blog to something related specifically to Apple predictions…
I was reading a blog today, Great Advances are Coming to Apple Remote & Apple TV, and suddenly a few pieces of the Jobs puzzle fell into place.
Specifically Patently Apple drops all the clues (my emphasis in italics),
Although the patent brushes over this fact quickly, the fact remains that Apple TV will be able run applications beyond iTunes, such as “email, web browsers, programming guide applications or game networks…” Yes, we can easily see that Apple’s iPad will also be able to work in sync with Apple TV which is likely to run to the same operating system in the future.
and this…
Apple’s patent point # 59 specifically mentions game networks (think OnLive, as an example) and the screenview of FIG. 14 below confirms this and also phrases it differently by including game station – which could be hinting at Apple working with one of the major gaming console makers.
and finally this..
And lastly, the patent provides us with a hint that Apple TV could, at some point in time, include cellular telephone communications protocols. That would hold some interesting scenarios indeed, but I think that such a feature is a little too down-the-road.
So, why would Apple ever partner with another games network when it has tens of thousands of games in the App Store? Why not have a “games network” where a user could, using their Apple TV, download any game from the App Store as required and play the game on their TV? Perhaps iPhone games (320×280) don’t have the resolution to do justice on TV (e.g. HD 720p is 1280×720), however games developed for the iPad (1024×768) would be getting much closer to acceptable on the big screen. iPhone games may not have the same depth as consoles, however with a wireless remote (i.e. iPhone/iPod Touch with accelerometer) there is potential for the same fun factor as a Wii. And the In App purchase model would allow for quick download of new content.
Another very new angle is the announcement of Steam for Mac, there would be potential to offer richer single and multiplayer games closer to consoles. I doubt you could sell an Apple TV for the same price with the required video card to do these games justice, however if Xbox and PS3 can do it, so could Apple if they wanted to be in this market.
My long shot prediction for the Jobs master plan is therefore:
Conclusion
The Apple TV clearly has lots of potential as media device. Having owned one for over a year and love it as a media player, online video store (albeit older releases) and music player, to make it a killer media device I think it needs:
Addition of games for me is a nice to have, but I can see it rounding out the purchasing decision for a family wanting an all-in-one media device.
[1] As an aside, I would like to see iTunes and therefore Apple TV (or, to keep the movie studios happy, only Apple TV, to keep content viewing in the lounge room) offer variable pricing for TV/movie releases but with simultaneous worldwide distribution. For example, right now I would like to watch Caprica in Australia, however I would need to wait until an Australia network picked it up for this market. I’d be happy to pay say $5 per episode for the option to watch it in time with the US release. This high premium therefore should compensate studios for the lose of premier deals with local networks. This premium price is consistent with the premium budget of Apple owners so, in my view, takes the cream off the top for the studios, gives Apple an exclusive content offering to justify a premium product, and still leaves enough in the bottom end of the market for per country DVD releases without DRM. Brilliant.
Leave a Reply