iTunes “favicon” on 3rd party websites to add content to your iTunes “To Watch” Playlist

Here is a suggestion I posted to the Apple TV feedback site today:

I suggest you develop an iTunes “favicon” that becomes common place to host on pages that reference topics related to content that is available in the iTunes store (e.g. like icons for Twitter, Facebook, Digg, Readit, etc). Clicking the icon would either:

a) take you to the related iTunes store content for that related topic (e.g. an article about U2 might take you to the iTunes Store home page for U2).

or, preferably

b) might add reference to that content in some kind of “inbox” or “playlist” or “favourites” within iTunes to refer to the next time you use iTunes (Mac/PC), your iPhone/iPad iTunes, or available in a “watch queue” on your Apple T

This link could apply to references across any web site to the iTunes Music, TV Shows, Movies, Apps, eBook, Podcasts content. The link could also apply to any such content that could be viewed through Apple products (e.g. Safari, iTunes streaming, Youtube on iPhone/iPad/AppleTV). The link would allow you to open that content directly (e.g. the movie, photo, music, online video), not surrounded by a web page. It provides a convenient way to add content to a “to-be-consumed playlist” in your devic

The act of adding items to playlist might cause a Push Notification to your iPhone/iPad, or display the “ready to watch/view” dialogue box on your AppleTV (i.e. like ready to watch rented movies) to allow the user to immediately start playback on their current device if desired. This is all from clicking a link in a third party website. Taking this to the extreme, you could immediately start playing music on your home stereo (via AppleTV or similar) by clicking links on any 3rd party web site that support the iTunes favicon lin

You may support combine this with an affiliate program to give a small percentage of any potential iTunes Store sale (if relevant) to the link source. This would encourage such links to be added to third party web sites as a potential revenue source. It would drive traffic for content consumption/purchase to the iTunes store for Apple. Take the affiliate program further, you might allow individuals to host the iTunes favicon to the iTunes Store in return for iTunes Store credit (e.g. to spend on Apps).

Example Use Cases:

1) A news article about a band might link to mentioned songs, album, band in the iTunes Store. Clicking the iTunes icon would not open iTunes (although this could be a secondary option), but instead queue it to to “to listen” playlist. The user would then see this from their iPod/iPhone/iPad/AppleTV in a format friendly to immediately listen to or purchase the musi

2) A site like TED might include an iTunes icon link beside each online video on their web site. Rather than watch online, the user may want to browse talks online, adding them to their “to watch” queue, to later watch from their couch via AppleTV.

3) A blog post about an iPhone/iPad App might link to an app on the iTunes Store via this iTunes icon. Like today connecting to the iTunes Preview web site, clicking the link would (indirectly) open the App Store to purchase the application. However this icon provides an “official” graphical link (i.e. not a text based URL) and, if applicable, may provide a commission to the affliate web sit

4) A tweet might include a shortened URL to the equivalent of the iTunes link to achieve the same result (i.e. just without the graphical iTunes favicon). The linker gets affiliate compensation. The user immediately adds content to the to-watch inbox. You may have a format of the link that would directly open the content in the local applicatio

5) If Apple ever enhanced Apple TV to be more of a web consumption device (e.g. to read blogs, RSS feeds, etc) the favicon icon could be supported in a “TV remote” style of browsing to easily allow adding related content in the article to your “to watch” queu

You could have richer javascript supported versions of the favicon link that, for example provided a dropdown menu with links to any relevant keywords that were found in the iTunes content database related to the text on that web page. For example, a news story about U2 might return a dropdown list for content related to U2 alarms, U2 music videos, TED talks by Bono, etc. In other words, the web site didn’t need to individually link to iTunes content in the article, the link was a generic link and the iTunes website backend did a realtime search of the site (on pageload or icon click) to fetch the keywords). The link now becomes a generic link on all web pages _hoping_ for relevant predictive keywords relevant to the content on the site.

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| May 27th, 2010 | Posted in Uncategorized |
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